Press Room
Selected press coverage, features, and interviews.
For media inquiries, reach out via our contact page.
Yahoo Creators
The statement accessory that completes every look: FORK eyewear for the cool mom who breaks the rules
Business Insider
Optimax bets on nightlife fashion with FORK, a new unisex sunglasses label
Yahoo Finance
Optimax adds FORK to its brand lineup, targeting fashion and nightlife demand
PR Newswire
FORK launches with club culture energy, light-tinted frames built for after dark
GlobeNewswire
Optimax announces FORK eyewear launch, introducing nightlife-inspired sunglasses
Digital Journal
FORK eyewear arrives with nightlife DNA, spotlighting light tints and unisex frames
MarketersMEDIA
FORK eyewear launches for nightlife fans, unisex frames made to stand out after dark
Techigar
FORK eyewear brings after-dark sunglasses to clubs, low-light settings, and indoor wear
Authority Magazine
Hila Shtram of FORK eyewear on building a fashion brand with clarity, restraint, and long-term vision
Stylecaster
Fork Eyewear DRIFT sunglasses are the Y2K-inspired festival accessory stylists are calling out for Coachella 2026
